About Us

Yummy Reigns The Label was born from a vision to create clothing that not only celebrates style but also uplifts confidence. Founded by Stevenir Murphy, the brand is built on the belief that fashion should empower women to feel strong, bold, and unapologetically themselves. Every piece in our collection is designed with intention — to help women embrace their beauty and express who they are through fashion.

But Yummy Reigns The Label is more than just a clothing line. It represents a legacy of strength, love, and resilience. The brand was inspired by Yamika “Yummy” Murphy, whose life left a lasting impact, and Reign Murphy-Napier, whose journey with autism teaches us daily about patience, hope, and joy. Together, their stories form the heart of our mission — to create clothing that stands for empowerment while also giving back to the community.

Through our sister organization, the Yummy Reigns Foundation, we extend our work beyond fashion. A portion of our brand’s impact supports programs for women and children affected by domestic violence and those living with autism. This means when you shop with Yummy Reigns The Label, you are not only choosing style — you are also choosing to make a difference.

Our mission is simple: to inspire confidence, encourage individuality, and spark change. Whether it’s through our clothing or our community efforts, Yummy Reigns The Label is here to remind every woman that she is strong, she is worthy, and she reigns.